AMC and Dolby to deliver total premium cinema experience with laser
projection, lifelike sound, and ultimate comfort in up to 100 sites
SAN FRANCISCO & LEAWOOD, Kan.--(BUSINESS WIRE)--
AMC Theatres (NYSE:AMC) and Dolby Laboratories, Inc. (NYSE:DLB) today
Cinema™ at AMC
Prime®, a premium cinema offering for moviegoers
that makes every visit a completely captivating event. Dolby Cinema at
AMC Prime combines spectacular image and sound technologies with
inspired design and amazing comfort. Moviegoers will be wowed by Dolby
Vision™ laser projection and Dolby Atmos® sound, as well as
AMC Prime power reclining seats with seat transducers that vibrate with
the action on screen.
By mid-May 2015, AMC expects to have fully installed Dolby Cinema at AMC
Prime in up to four AMC locations in major cities across the United
States. AMC intends to expand to 50 operating Dolby Cinema at AMC Prime
locations by December 2018 in additional cities, including San
Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver, and Seattle,
and up to 100 Dolby Cinema at AMC Prime locations by December 2024.
"Dolby Cinema delivers a unique moviegoing experience with rich and
vivid imagery and lifelike sound," said Kevin Yeaman, President and CEO,
Dolby Laboratories. "Dolby Cinema at AMC Prime will transport audiences
across America into the ultimate moviegoing experience."
"Guests should prepare to be blown away when we launch this amazing
theatre experience," said Gerry Lopez, CEO and President, AMC.
"Moviegoers are already demonstrating they'll drive past other theatres
to see a movie in AMC Prime, so combined with Dolby's pioneering
technology, this next-generation Premium Large Format experience will
leave them impressed, thrilled, and excited by what they see, hear, and
feel—all from the comfort of their reclining chairs."
The addition of Dolby Cinema at AMC Prime bolsters AMC as the Premium
Large Format leader in the movie exhibition industry. As part of the
agreement, AMC will renovate its existing Premium experiences—ETX and
AMC Prime—into Dolby Cinema at AMC Prime. Renovated AMC auditoriums will
feature newly installed Dolby Cinema, which incorporates Dolby Atmos
audio technology and the Dolby Vision projection system.
The Dolby Vision laser projection system delivers high dynamic range
with enhanced color technology that produces incredible blacks and a
contrast ratio that far exceeds any other image technology on the market
today. The result is a richer, more detailed viewing experience that
delivers strikingly vivid and realistic images that make audiences feel
like they are in the movie's world. Dolby Atmos, the award-winning Dolby®
sound technology, moves audio around the theatre, even overhead, with
amazing richness and depth. The lifelike sounds of music, people, and
things flow all around the theatre in sync with the action to create a
more immersive and moving experience.
The inspiration for the design elements came out of the desire to
achieve technically superior sight and sound capabilities for all Dolby
Cinema at AMC Prime locations. The design of the cinema itself has been
created to set a mood and draw audiences deeper into the story. Through
the Dolby technology, combined with the ultimate comfort and experience
of the AMC Prime plush recliners with seat transducers, guests will feel
closer than ever to the action on screen.
About AMC Prime
AMC Prime—AMC's branded Premium Large Format, and the highest-rated
experience offered by AMC according to guest feedback—launched at AMC
BarryWoods 24 in Kansas City, Mo., in 2013 and now spans nine locations
in major markets around the country. AMC Prime features power reclining
seats with seat transducers, Dolby Atmos sound, and an unbelievably
crisp and luminous picture to deliver the "wow" of sight, sound, and
About Dolby Cinema
Dolby Cinema delivers the total cinema experience. It combines powerful
image and sound technologies with inspired cinema design to make every
visit a completely captivating cinematic event.
Dolby Cinema will include Dolby Vision—a state-of-the-art authoring and
playback imaging technology that enables the cinema to bring the story
alive on screen. Outfitted with Dolby Atmos, Dolby Cinema transports
audiences into the movie with breathtakingly real sound that fills the
cinema and flows all around them.
When these technologies are combined with the sophisticated Dolby Cinema
design, everything comes together to pull moviegoers more deeply into
the story and transform their visit into an event. For more information,
please visit the Dolby
Cinema web page.
About AMC Theatres
AMC Theatres (NYSE:AMC) is the guest experience leader with 348
locations and 4,960 screens in the United States. AMC has propelled
theatrical industry innovation and continues today by delivering more
comfort and convenience, enhanced food & beverage, greater engagement
and loyalty, premium sight & sound, and targeted programming. AMC
operates the most productive theatres in the country's top markets,
including No. 1 market share in the top three markets (NY, LA, Chicago). www.amctheatres.com
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For nearly 50 years, sight
and sound experiences have become more vibrant, clear, and powerful in
Dolby®. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of
Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of
Dolby Laboratories. AMC Prime is a registered trademark of American
Multi-Cinema, Inc. S15/28800 DLB-G
Joshua Gershman, +1-415-645-5611
Source: Dolby Laboratories, Inc.
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