Consumers will be able to watch 4K Ultra HD Dolby Vision titles from
Warner Bros. via VUDU
SAN FRANCISCO--(BUSINESS WIRE)--
Dolby Laboratories, Inc. (NYSE:DLB) announced today a partnership with
VIZIO to bring Dolby Vision to the consumer market through the VIZIO
Reference Series 65" and 120" Ultra HD Full-Array LED Smart TVs. With an
initial slate of Warner Bros. 4K Ultra HD Dolby Vision titles confirmed
for distribution via VUDU,
Walmart's video on demand service, combined with play back capabilities
on the VIZIO Reference Series, consumers will be able to experience the
power of Dolby Vision in their living room.
Vision breathes life into images by providing viewers with peak
brightness, local contrast, and a full range of colors that more closely
mimic what the human eye can see. The technology combines a wider color
gamut and high dynamic range, to revolutionize the viewing experience
both in cinema and on TV.
Dolby Vision augments the fidelity of UHD and HD video signals for
over-the-top (OTT) online streaming, broadcast, and gaming applications.
Today's state-of-the-art cameras already capture more visual information
than current TVs can display; with Dolby Vision, creative teams will
have confidence that their content will be reproduced faithfully on
Dolby Vision enabled televisions.
"We are delighted to see the VIZIO Reference Series as the first TV with
Dolby Vision, a dramatically different visual experience that engages
your senses," said Giles Baker, Senior Vice President, Broadcast
Business Group, Dolby Laboratories. "VIZIO Reference Series customers
will have access to a slate of Dolby Vision content that demonstrates
the impressive capabilities of this TV and bring viewers closer to the
original intent of the content creators."
With Dolby Vision, content is much more nuanced, powerful, and distinct:
sunsets sinking deep into the horizon, bursts of fire and explosions,
and the darkest shadows are pronounced to provide a strikingly vivid and
realistic imaging experience like no other. As the first-ever High
Dynamic Range-enabled Ultra HD TV, the VIZIO Reference Series was built
pixel-by-pixel, pushing the boundaries of brightness, color and contrast
with Dolby Vision. A Full-Array 800-Nit LED backlight makes for an
incredible difference in picture, enabling a wider and more dynamic
range of luminance with an unprecedented 384 Active LED Zones for
precise contrast control. Clear Action 1800 is set by a whole new
standard that allows consumers to enjoy fast action sports and movies
with superior motion clarity thanks to powerful image processing and
blazing 240Hz effective refresh rate. The new VM50 Ultra HD engine, a
dedicated Ultra HD motion and picture-processing engine, provides
enhanced clarity in every Ultra HD image. Unlike most TVs, which can
only reproduce a limited color gamut of Rec 709 - a standard that has
been in place since 1990 - the VIZIO Reference Series features an
Ultra-Color Spectrum which widens the color gamut; rendering colors
closer to what the human eye can see, something never before possible on
a home TV screen.
"As the most sophisticated and technologically advanced TV, the VIZIO
Reference Series was designed to set an entirely new standard for
immersive entertainment," said Matt McRae, Chief Technology Officer,
VIZIO. "We are proud to be working with technology leaders such as Dolby
and VUDU to bring these amazing advancements in picture quality into
consumers' living rooms, pushing the boundaries of brightness, color and
contrast for an entirely new entertainment experience."
In January, Warner Bros. announced several 4K Ultra HD Dolby Vision
titles: Edge of Tomorrow, Into the Storm, and The Lego
Movie. Since then, Warner Bros. has committed to a steady pipeline
of new and remastered 4K Ultra HD Dolby Vision titles, including
additional titles like Man of Steel, Sherlock Holmes, and
Sherlock Holmes: A Game of Shadows. With the release of unparalleled
blockbuster content from Warner Bros. on VUDU, consumers will be able to
experience a new form of entertainment that combines the best of
Hollywood with the depth and richness of Dolby Vision.
"By combining 4K resolution, high dynamic range, and a wider color gamut
in our 4K Ultra HD Dolby Vision titles, we are able to offer a truly
impactful home entertainment experience and bring audiences closer to
the filmmaker's vision," said Jim Wuthrich, President, Americas, Warner
Bros. Home Entertainment.
To deliver Dolby Vision content in 4K Ultra HD, Dolby has partnered with
VUDU, Walmart's video on demand service for movies and television, and
one of the pioneers of high definition digital movies and TV.
"VUDU is committed to offering our customers the latest and greatest
technology to experience movies. Supporting 4K Ultra HD content with
Dolby Vision provides that premium, quality home entertainment
experience that they demand," said Scott Blanksteen, VP of Product at
For more information and to sign-up to receive Reference Series product
updates, visit VIZIO.com.
About Dolby Vision
Dolby Vision delivers a dramatically different visual
experience—astonishing brightness, incomparable contrast, and
captivating color—that brings entertainment to life via OTT online
streaming, broadcast, and gaming applications.
Even though most content is captured and rendered using technology that
produces the colors and brightness of real life, much of that richness
is lost by the time it gets to your living room. That's because current
color-grading standards are based on the limitations of current
television technologies and require that the content be altered to match
their display performance—dramatically reducing the range of colors,
brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the
full gamut of colors, peak highlights, brightness, and contrast, with
the confidence that those will be reproduced faithfully on televisions
that feature Dolby Vision technology.
VUDU, a leading digital video on demand service, is the easiest way to
discover, watch and collect the latest movies and TV shows. VUDU is free
to join and provides instant access to over 100,000 titles to rent or
own in up to stunning 1080p resolution and 7.1 digital surround sound.
VUDU is committed to making entertainment digital and accessible,
launching innovative features such as Disc to Digital, InstaWatch™, and
Share My Movies. VUDU is unmatched in availability across platforms and
devices, and works on internet-connected TVs and DVD/Blu-ray players,
Windows and Mac computers, iOS and Android mobile devices, set-top boxes
like Roku, and PlayStation and Xbox game consoles. VUDU is a
wholly-owned subsidiary of Walmart Stores, Inc., and is based in
Sunnyvale, CA. For more information, visit www.vudu.com.
About Warner Bros. Entertainment
Warner Bros. Home Entertainment (WBHE) brings together Warner Bros.
Entertainment's home video, digital distribution, and interactive
entertainment businesses in order to maximize current and
next-generation distribution scenarios. An industry leader since its
inception, WBHE oversees the global distribution of content through
packaged goods (Blu-ray Disc™ and DVD) and digital media in the form of
electronic sell-through and video-on-demand via cable, satellite,
online, and mobile channels, and is a significant developer and
publisher for console and online video game titles worldwide. WBHE
distributes its product through third-party retail partners and
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For nearly 50 years, sight
and sound experiences have become more vibrant, clear, and powerful in
Dolby®. For more information, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. Dolby Digital Plus and Dolby Vision are trademarks of
Dolby Laboratories. All other trademarks remain the property of their
respective owners. © 2015 Dolby Laboratories, Inc. All rights reserved.
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Grace Qaqundah, +1-415-558-0315
Source: Dolby Laboratories, Inc.
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