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Dolby Laboratories and Tahoe Cinemas Partner to Expand Dolby Cinema Footprint in China
SAN FRANCISCO and BEIJING,
Tahoe Cinemas plans to open 10 Dolby Cinema locations in China, extending the premium cinema experience to more moviegoers across the country.
“Our presence in China continues to grow and we are excited to partner with Tahoe Cinemas to bring the Dolby Cinema experience to more people,” said Doug Darrow, Senior Vice President,
“With Dolby Cinema, we are dramatically raising the bar for our quality cinema experience offering,” said Minghe Xie, General Manager, Tahoe Cinemas. “I look forward to inviting our patrons to experience all genres of movies like never before, where images come alive on screen with astonishing brightness, and dramatic color, and where sound moves all around the auditorium for a fully immersive experience.”
Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The Dolby Vision laser projection system uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other technology on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images.
Dolby Atmos sound technology moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before.
Dolby Cinema continues to grow globally with more than 390 Dolby Cinema locations installed or committed in the U.S., Europe, and Asia. With support from all major Hollywood studios and a growing group of content creators around the world, more than 190 feature films have either been released or are committed to be released in Dolby Vision and Dolby Atmos.
Tahoe cinemas are located in major cities across China, such as Beijing, Shanghai, Shenzhen, and Guangzhou, and has signed 120 projects so far, strives to rank first in the industry in the next three years. Tahoe Cinemas has been innovative in developing cinemas. It not only creates the nationwide first healthy cinema with constant temperature, humidity and advanced haze-free ventilation system, but also introduces a variety of business forms such as indoor attraction for kids, coffee and book lounge, On-Demand Cinemas and more, which opens a new era of socialized movie viewing experiences from the traditional movie going experiences.
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Source: Dolby Laboratories