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Dolby Laboratories Showcases Surround in Motion at CES

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Jan 9, 2003

Dolby Laboratories Showcases Surround in Motion at CES

Dolby Laboratories Showcases Surround in Motion at CES

Dolby licensees are increasing options for next-generation in-car entertainment

Las Vegas, January 9, 2003--As part of its Sound of Entertainment™ theme, Dolby will treat visitors at its 2003 International CES convention exhibit (Las Vegas Convention Center, South Hall, Lower Level, Booth 22022) to a sampling of the latest implementations of Dolby's Surround in Motion™ in-car entertainment technologies.

By any measure, today's automobiles bear little resemblance to their predecessors. Computers control engine performance, GPS systems are replacing maps, and music is delivered over digital satellite radio in addition to traditional AM and FM broadcasts. Increasingly, multichannel audio and video entertainment technologies once fixed to the home or PC are migrating into the automobile, and Dolby Laboratories is taking a leadership role in promoting this exciting mobile experience.

The Dolby exhibit will feature a mobile entertainment concept car, outfitted with a highperformance DVD-Audio/Video system and equipped with Dolby® Headphone technology. In addition, Dolby will display the Volvo XC90 SUV, the first production vehicle to include a factory-installed Dolby Pro Logic® II premium sound system. The XC90 was recently voted Motor Trend's 2003 Sport/Utility Vehicle of the Year.

"Dolby Surround in Motion technologies are playing a key role in the transformation of the car into an exciting entertainment environment," said Patrick Artiaga, director, automotive and broadcast marketing, Dolby Laboratories. "The physical dimensions of a car are ideal for a high-impact multichannel audio experience, where listeners can be surrounded by their favorite music and video. Dolby technologies, as implemented by our licensees, are increasingly bringing 'home' entertainment into the car, allowing consumers to take that same experience with them on the road."

Multichannel Audio Turns Cars into Mobile Concert Halls and Cinemas

Advanced audio and video components using Dolby technologies--most notably DVDAudio, DVD-Video, and Dolby Surround Pro Logic II--are being integrated into automobiles as both factory-installed options (as with the Volvo XC90) and after-market products. These products literally transform the driving experience, for both drivers and passengers alike, and provide an excellent avenue for manufacturers of automobiles and in-car entertainment systems to distinguish their products from the competition. Licensees currently incorporating Dolby technologies into car surround processors include Alpine, Clarion, Fujitsu Ten (Eclipse), Kenwood, Matsushita (Panasonic), Mitsubishi (Diatone), Pioneer, and Rockford-Fosgate, just to name a few.

World's First All-in-One Dolby Mobile Entertainment System

Introduced at 2003 International CES is the Kenwood Excelon KVT-915DVD DVDAudio/ Video In-Dash Touch Screen Receiver. This unit is the world's first mobile entertainment system to feature three Surround in Motion technologies: Dolby Surround Pro Logic II, Dolby Digital 5.1, and DVD-Audio with MLP Lossless™ technology. "Kenwood was the first company to incorporate the combination of Pro Logic II and Dolby Digital into home A/V receiver systems, and we are equally as proud to introduce the first all-inclusive product featuring Dolby's Surround in Motion technologies," said Brian Towne, director of product development, Kenwood USA.

Dolby Surround Pro Logic II

Dolby Surround Pro Logic II, first introduced in home A/V receiver products, is now migrating into the mobile entertainment environment. Pro Logic II is ideally suited to providing dramatic surround-sound playback from two-channel content such as compact discs, audio cassettes, and MP3 files. Advanced decoding principles employed in the Pro Logic II process transform any high-quality stereo source into a compelling surroundsound experience with full-range rear channels. In addition to being integrated into the Volvo XC90, Dolby Pro Logic II technology is also available in after-market products from Alpine, Clarion, Fujitsu Ten (Eclipse), and many other manufacturers.

"The addition of Dolby Pro Logic II to our CD receiver product line provides our customers the benefits of Dolby technology they currently experience in home entertainment," said Ray Windsor, vice president, sales and marketing, Eclipse by Fujitsu Ten. "Our goal is to provide products that allow customers to take the home entertainment experience on the road."

DVD-Video

DVD-Video is the fastest growing, most widely adopted video product in the history of consumer electronics. Today, an increasing variety of automotive after-market vendors are now offering DVD-Video systems designed specifically for mobile applications that feature multichannel Dolby Digital technology. Manufacturers of these systems include Alpine, Kenwood, Panasonic, Pioneer, and many others.

For example, Alpine has introduced its latest DVD multimedia station, the IVA-D900 WVGA DVD receiver, which offers Dolby Digital 5.1 decoding. "The DVD multimedia station is a product that matches the lifestyle of our customers, and the inclusion of Dolby Digital technology makes for a richer and more realistic mobile entertainment experience," said Steve Witt, vice president of brand marketing, Alpine.

DVD-Audio

For the ultimate in audio resolution, DVD-Audio delivers a rich multichannel surroundsound experience in the home as well as the car. "DVD-Audio is the future of packaged audio media, and consumers soon recognize its ability to deliver high-resolution audio and a wealth of value-added content," said Craig Eggers, director of consumer channel marketing, Dolby Laboratories. "DVD-Audio is recognized as the natural successor to compact disc, delivering an audio experience that is bit-for-bit identical to the studio master tapes. Every nuance of the artist's original performance is captured and reproduced with a warmth and natural timbre that simply cannot be matched by compact discs, and that experience is now available in a mobile electronics environment.

In addition to unmatched high-resolution audio performance, many DVD-Audio discs include a wide variety of multimedia-related information, such as visual display of song lyrics, original album art, artist images and biographies, and more. DVD-Audio discs can also include music-video or concert footage mastered in Dolby Digital 5.1 surround sound. The majority of DVD-Audio discs include a "companion" Dolby Digital encoded version of the audio selections, allowing them to be playback-compatible with all DVDVideo players--tabletop, portable, and mobile alike--presently available in the marketplace today.

About Dolby Laboratories

Dolby Laboratories is the developer of signal processing systems used worldwide in applications that include motion picture sound, consumer entertainment products and media, broadcasting, and music recording. Based in San Francisco with European headquarters in England, the privately held company also has offices in New York, Los Angeles, Hong Kong, Shanghai, Beijing, and Tokyo. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

Dolby, Pro Logic, and the double-D symbol are registered trademarks of Dolby Laboratories. MLP Lossless, Surround in Motion, and The Sound of Entertainment are trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S02/14568

Media Contacts:

Jim Arnold, Dolby Laboratories, Inc., Director of Public Relations, 415-645-5116 jja@dolby.com
Colleen Martell, Martell Communications, 408-374-7420 cmartell@martellpr.com