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Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music
The campaign is based on the insight that people want to feel a deeper connection with their favorite artists through music1, the kind a Dolby Atmos Music experience can authentically deliver.
“We continue our Dolby Atmos Music journey with J Balvin exploring how colors and culture define his iconic musical style,” said
The :90 second film goes deep into J Balvin’s creative process and his first experience with Dolby Atmos Music. Spotlighting his recently released single Blanco, J Balvin discusses his perspective of music as a color palette, the impact of growing up in
“I see music as colors. With this new album that we're making, we really want people to feel the colors,” said J Balvin. “Dolby Atmos lets you feel the layers of music; you can feel the layers of the gradients in the colors. I’ve never heard music like this. I love it.”
The piece follows Sunday’s debut of a two-minute film featuring Lizzo, which explored the emotion behind music and the beauty of a Dolby Atmos experience.
In the weeks to come,
The films were directed by the award-winning
“The genesis of this campaign is inspired by Dolby’s mission itself – a pure transmission of artist intention,” said
What is Dolby Atmos Music
Imagine if there were a way to connect with music at its fullest capacity and creative potential – not the way most people hear music today, but a version that pulls you into a song to reveal what was lost with traditional recordings. Dolby Atmos does just that. Whether it’s a complex harmony of instruments placed around a listener, the unleashing of a legendary guitar solo, a massive bass drop that washes over you, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
How to experience Dolby Atmos Music
About Dolby Laboratories
About J Balvin
“Reggaeton’s Global Ambassador” - J Balvin is now one of the top streaming music artists in the world, regardless of language, and has developed a legion of fans represented by over 65 Million social media followers. Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace. Simultaneously, Balvin has become Latin music’s strongest cultural envoy to both the fashion and pop art communities, while becoming one of the music industry’s most in-demand collaborators, and worldwide major festival performers. This year has already seen J Balvin perform in the opening segment of The GRAMMY Awards, named the Premios Lo Nuestro “Artist of the Year” for an unprecedented third consecutive time, collect his 18th #1 Single, fourth Latin Grammy Award, and hold the #1 position on YouTube Music’s Global Artist chart for an astounding 14 consecutive weeks – while consistently generating over a Billion views a month on the platform. Over the summer, J Balvin and Bad Bunny dropped Latin music’s biggest surprise and critically praised album of the year, with the release of their collaborative album “Oasis”– which notched eight weeks as the #1 Latin Album in the country, and just received J’s second GRAMMY nomination. Throughout the year, J Balvin also connected with millions of fans live by taking his visually stunning “ARCOIRIS (Rainbow) TOUR” across
A video accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/a68b4ae0-3084-449d-aa42-4e6138f9a9a5
1 According to a recent survey, 67% of respondents said it would be appealing or very appealing to have a deeper connection with their favorite artists when listening to music they love. 50% of this group stated they would strongly feel a deeper connection if they could hear more depth, detail, and clarity in the music. Research conducted in
Source: Dolby Laboratories