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Dolby Raises the Bar for Immersive Experiences at CES 2020
LAS VEGAS and SAN FRANCISCO,
“Dolby has transformed entertainment for hundreds of millions of people around the world. We are constantly pushing ourselves to find new ways to deliver amazing experiences,” said Giles Baker, Senior Vice President,
Dolby Vision is more than HDR
Dolby Vision has transformed entertainment through ultravivid picture quality that brings content to life with incredible brightness, contrast, color, and detail. But, the benefits of Dolby Vision don’t stop there.
At CES 2020, alongside LG and Panasonic, Dolby will introduce Dolby Vision IQ – which extends the benefits of Dolby Vision beyond HDR by intelligently optimizing picture quality experiences for viewers in any room at every moment, all without consumers picking up their remote.
Dolby Vision IQ uses Dolby Vision dynamic metadata and the ambient light sensors inside the TV to detect how bright or dark a room is, intelligently displaying every detail of the content so it looks its absolute best. It can also inform the TV what is being watched so when a consumer switches channels, the TV will modify its settings to ensure images are displayed exactly as they should be seen. Without Dolby Vision metadata, TVs are guessing rather than making intelligent scene-by-scene optimizations.
Dolby Atmos Music lets people connect with music, pulling them into a song and revealing what was lost with stereo recordings. Listeners can discover hidden details and subtleties with unparalleled clarity. Whether it’s a complex harmony of instruments placed around a listener, a legendary guitar solo that fills a room, a massive bass drop that washes over the audience, or the subtle breath a singer takes, Dolby Atmos gives music more space and the freedom to unleash every detail and emotion as the artist intended.
Dolby is working closely with artists, record labels, music streaming services, and consumer electronics manufacturers to make Dolby Atmos Music experiences widely accessible. Two of the world’s largest record labels,
Don’t just take Dolby’s word for it, hear why today’s top artists think Dolby Atmos Music is a game-changing experience:
- Dolby Presents Dolby Atmos Music and Lizzo, Celebrating the Deep Emotional Connection Between Artists and Fan
- Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music
- Dolby Presents Dolby Atmos Music and Coldplay, Exploring Music’s Ability to Bring People Together
Consumers can enjoy music in Dolby Atmos via Amazon Music HD on
Dolby experiences are everywhere
Today there are hundreds of millions of Dolby Vision and Dolby Atmos enabled devices in market available at all price points and across all product categories. This includes devices from Amazon, Apple, Hisense, Lenovo, LG, Microsoft, Panasonic, Samsung, Skyworth, Sony, TCL, VIZIO, and many other leading global consumer electronics manufacturers. Many of these partners will announce next generation products powered by Dolby technology at CES this year.
The creative community has fully embraced Dolby Vision and Dolby Atmos. Top streaming services like Apple TV+, Disney+, iQIYI, Netflix,
Dolby also brings the Dolby difference to other areas such as live sports and games like Gears 5 and Call of Duty: Modern Warfare.
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Dimension, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of
Cairon (Jamie) Armstrong
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1bcb46a6-8439-489a-974f-7f685b56604f
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ee45d02a-694d-473d-92bf-9f74d9c614c7
Source: Dolby Laboratories