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Reading Entertainment Installs Dolby Atmos
Melbourne, November 2, 2013-Dolby Laboratories, Inc. (NYSE: DLB) and Reading Entertainment (Reading), a subsidiary of Reading International, Inc., (NASDAQ:RDI) announced today that Reading is the first movie exhibitor in Australia to install the Dolby® Atmos™ cinema sound platform. The first Dolby Atmos film to play at Reading will be Marvel's Thor: The Dark World, which will begin screening today at Reading Cinemas Waurn Ponds, Geelong, in the Titan XC Extreme Cinema.
Dolby Atmos, a new audio format, has been embraced by leading exhibitors worldwide, and more than 85 titles have been announced with Dolby Atmos, establishing it as one of the sound formats that content creators most prefer. The adoption of Dolby Atmos will allow Reading to offer a captivating listening experience with more natural, realistic sound that truly envelops the audience, transporting them into the onscreen story, while staying true to the filmmaker's original artistic intent.
"Adoption of innovative technology is a key objective for us in order to remain competitive in the fast-paced entertainment industry," said Wayne Smith, Managing Director, Australia and New Zealand, Reading Entertainment. "Dolby Atmos is a proven system that we believe delivers an unsurpassed moviegoing experience to our customers. With 55 surround sound speakers and the latest in digital projection, we are very excited about launching our new concept. We look forward to bringing the very best in presentation and sound to the people of Geelong."
"With Dolby Atmos, audiences are no longer just watching a movie, they are experiencing it," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "Dolby Atmos is quickly becoming the preferred choice for next-generation sound in the cinema with major studios, directors, sound teams, and exhibitors rapidly adopting the solution. We are very excited and honored to be working with Reading to bring the immersive Dolby Atmos cinema audio experience to more moviegoers in Australia."
In addition to Marvel's Thor: The Dark World, other movies that have been confirmed to be in Dolby Atmos include:
- DreamWorks Animation, Mr. Peabody and Sherman
- Lionsgate, The Hunger Games: Catching Fire
- Lionsgate, I, Frankenstein
- Summit Entertainment, Ender's Game
- Twentieth Century Fox, Dawn of the Planet of the Apes
- Twentieth Century Fox, Rio 2
- Twentieth Century Fox, The Secret Life of Walter Mitty
- Twentieth Century Fox, X-Men: Days of Future Past
- Warner Bros., The Hobbit: The Desolation of Smaug
- Warner Bros., 300: Rise of An Empire
Moviegoers can visit Reading Entertainment's website at www.readingcinemas.com.au to check out upcoming Dolby Atmos movie titles.
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology. Dolby Atmos unleashes the potential of sound in storytelling by making it easy for filmmakers to place or move specific sounds anywhere in the movie theatre. The result is what moviegoers have described as a virtual reality of sound and the most engaging and lifelike cinema experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all major Hollywood studios, six Academy Award® winning directors, and 11 Academy Award winning sound mixers, among others. More than 300 Dolby Atmos screens have been installed or committed to in 33 countries with more than 100 exhibitors. Eighty-five films from 10 different countries-representing a broad range of genres-have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
About Reading International, Inc.
Reading International (http://www.readingrdi.com) is in the business of owning and operating cinemas and developing, owning and operating real estate assets. Our business consists primarily of the development, ownership and operation of multiplex cinemas in the United States, Australia and New Zealand; and the development, ownership and operation of retail and commercial real estate in Australia, New Zealand and the United States, including entertainment-themed retail centers ("ETRC") in Australia and New Zealand and live theater assets in Manhattan and Chicago in the United States.
Reading manages its worldwide cinema business under various different brands in the United States, under the Reading brand (http://www.readingcinemasus.com), Angelika Film Center brand (http://www.angelikafilmcenter.com), Consolidated Theatres brand (http://www.consolidatedtheatres.com), City Cinemas brand (http://www.citycinemas.com), Beekman Theatre brand (http://www.beekmantheatre.com), The Paris Theatre brand (http://www.theparistheatre.com), and Liberty Theatres brand (http://libertytheatresusa.com/). In Australia, Reading owns and manages the Reading brand (http://www.readingcinemas.com.au); and in New Zealand, the Reading brand (http://www.readingcinemas.co.nz) and Rialto (http://www.rialto.co.nz) brands.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information, please visit dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. Academy Award® is a trademark of the Academy of Motion Picture Arts and Sciences. S13/27437 DLB-G