Dolby Cinema arrives in China this year at Wanda Cinema Line with
award-winning Dolby Vision laser projection, Dolby Atmos sound, and
SAN FRANCISCO & BEIJING--(BUSINESS WIRE)--
Wanda Cinema Line Corporation Ltd. and Dolby Laboratories, Inc. (NYSE:
DLB) today announced a collaboration to open 100 Dolby Cinema™ locations
in China in the next five years, with the first location scheduled to
open this spring. Dolby
Cinema, featuring Dolby Vision™ and Dolby Atmos®, is a
premium cinema offering for exhibitors and moviegoers that combines
spectacular image and sound technologies with inspired design to make
every visit a completely captivating cinematic event.
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"We are thrilled to become the first cinema chain to bring the Dolby
Cinema premium experience to moviegoers in China," said John Zeng,
President, Wanda Cinema Line. "Wanda Cinema Line always strives to
provide audiences with the most advanced film projection technique and
the best movie viewing experience. I believe that Dolby Cinema, with its
award-winning sound and imaging technologies and inspired design, will
provide Wanda Cinema patrons a moviegoing experience that is unlike any
other in China."
"Dolby's collaboration with Wanda Cinema Line marks a significant step
in delivering the next-generation cinema experience on a global scale,"
said Kevin Yeaman, President and CEO, Dolby Laboratories. "Dolby Cinema
delivers a unique moviegoing experience, with rich and vivid images and
lifelike sound that will transport audiences across China deeper into
the story. We are excited that Wanda shares our vision, and we look
forward to delivering its audiences an unforgettable experience."
Dolby Cinema features the Dolby Vision projection system, which uses
state-of-the-art optics and image processing to deliver high dynamic
range with enhanced color technology and a contrast ratio that far
exceeds that of any other image technology on the market today. The
result is a richer, more detailed viewing experience that delivers
strikingly vivid and realistic images and makes viewers feel like they
are in the movie's world.
Dolby Cinema also includes the Dolby Atmos sound technology, which moves
audio around the theatre, even overhead, with amazing richness and
depth. The combination of Dolby® technologies with the design
and comfort of the Dolby Cinema will make audiences feel closer to the
onscreen action than ever before.
About Wanda Cinema Line
Established in 2005, Wanda Cinema Line Corporation Limited is a
subsidiary of Wanda Group. As of December 31, 2015, Wanda Cinemas was
operating 240 theaters in over 110 cities nationwide, with 2,133 total
screens. Wanda Cinemas accounted for approximately 14% of China's market
share in terms of box office revenue, ranking No. 1 in the China market.
In 2015, Wanda Cinemas grossed 6 billion yuan in box office revenue.
About Dolby Cinema
Dolby Cinema, recipient of the 2015 Red Dot Award for product design,
delivers the total cinema experience. It combines powerful image and
sound technologies with inspired cinema design to make every visit a
completely captivating cinematic event.
Dolby Cinema includes award-winning technologies Dolby Vision and Dolby
Atmos. Dolby Vision is a state-of-the-art authoring and playback imaging
technology that enables the cinema to bring the story alive onscreen. In
2015, the Dolby Vision laser projector received an engineering
excellence award from the Hollywood Post Alliance. Outfitted with Dolby
Atmos, a Dolby Cinema transports audiences into the movie with
breathtakingly real sound that fills the cinema and flows all around
them. Dolby Atmos has received technical achievement awards from both
the Hollywood Post Alliance and the Cinema Audio Society.
When these technologies are combined with the sophisticated Dolby Cinema
design, everything comes together to pull moviegoers more deeply into
the story and transform their visit into an event. In just over a year,
more than 200 Dolby Cinema sites have been installed or committed to
across the globe, with 18 titles released or announced.
For more information, please visit the Dolby
Cinema web page.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For 50 years, sight and
sound experiences have become more vibrant, clear, and powerful in
Dolby. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of
Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of
Dolby Laboratories. DLB-G
View source version on businesswire.com: http://www.businesswire.com/news/home/20160127005530/en/
Wanda Cinema Line
Joshua Gershman, +1-415-645-5611
Lila Fu, +86-10-5910-3246
Source: Dolby Laboratories, Inc.
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