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Dolby Enhances the Moviegoer Experience by Bringing Dolby Atmos to All Reel Cinemas Screens in the Middle East
All screens to be outfitted with the latest SLS loudspeaker technologies
Reel Cinemas will deploy Dolby's latest SLS loudspeaker, including the
new SLS 3-Axis Speaker MA390C, making it the first to install the system
across an entire cinema circuit. The installation will be one of the
largest rollouts of Dolby Atmos screens by any multiplex chain in the
"Dolby looks forward to working with Reel Cinemas to bring Dolby Atmos
to movie lovers all over the Middle East," said
The new SLS 3-Axis Speaker MA390C delivers exceptionally clear and powerful sound in a small, light package that is easy to install, including overhead. Each spherical speaker can be mounted in the ceiling or wall and is easily adjusted for pan, tilt, and rotation. That adaptability means that Reel Cinemas is able to more cost effectively provide the unmatched audio experience of Dolby Atmos throughout their cinema chain.
As part of their commitment to providing an unprecedented experience to
its moviegoers, Dolby Atmos and the SLS loudspeakers were the natural
choice for Reel Cinemas: "Reel Cinemas aims to deliver the most
revolutionary and state-of-the-art technologies for our guests; this
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, directors, and exhibitors from around the world adopting the solution. Over 650 Dolby Atmos titles have been released or committed to globally.
About the SLS Express Series
The latest SLS innovations in loudspeaker and rigging technologies, paired with the Dolby Multichannel Amplifier, are more flexible and enable exhibitors to deliver both Dolby Atmos and Dolby Audio 5.1 and 7.1 experiences. To learn more about the SLS Express Series, visit https://www.dolby.com/us/en/professional/cinema/products/sls-express-series.
About Dolby Atmos
Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience. To learn more about Dolby Atmos, visit www.dolby.com/Atmos.
Director, International Public Relations,
News Provided by Acquire Media