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Empire Leicester Square is Europe's First Theatre with Dolby 3D for Large Screens
"Jonas Brothers 3D" premieres in Dolby 3D at one of the UK's largest auditoriums
LONDON, May 26, 2009 (BUSINESS WIRE) -- Dolby Laboratories, Inc. (NYSE: DLB), announced today that the Empire Leicester Square has become Europe's first auditorium to utilize the new Dolby(R) 3D Digital Cinema large screen solution. The Empire installed the Dolby 3D system in time for the United Kingdom premiere of Walt Disney Pictures' Jonas Brothers: The 3D Concert Experience. The movie will premiere in front of an invited audience of more than 1,300 guests.
The new Dolby 3D large screen solution combined with Barco's digital cinema twin-projector allows exhibitors to project Dolby 3D onto standard, non-silver screens ranging from 12.5 to 21 metres, surpassing the previous size limit of 12 metres. The Empire Leicester Square, one of the UK's oldest and largest cinema venues, regularly hosts movie premieres. With its 20-metre screen, the Empire boasts one of the largest screens in the country.
"We are delighted to be working with Dolby in what is a European first. We share the commitment to bring the finest image quality to the screen in ways that continue to add value to the cinema experience. When it came to hosting the Jonas Brothers 3D premiere, the new Dolby 3D large screen solution seemed the ideal choice," said Justin Ribbons, Chief Executive Officer, Empire Cinemas Limited. "With the Dolby 3D large screen solution, we can now show 3D to audiences in our largest auditorium at Leicester Square--Empire One--and provide a stunning experience for everyone in the audience."
Empire Cinemas operates 144 screens at 16 locations across the UK. Its flagship, the Empire Leicester Square, first opened its doors as a theatre in 1884, and from the earliest days of the moving image, it played host to the technological advances of cinema. In March 1896, Louis and Auguste Lumiere gave the first theatrical performances of a projected film to a paying UK audience at the Empire, assuring it a unique place in cinema history. The current six-screen theatre configuration has a seating capacity ranging from 26 to 1,330 seats.
With a growing number of 3D movies scheduled for release in the next 12 months, it is increasingly important that exhibitors have the flexibility to provide 3D in their largest auditoriums, as well as on their other digitally equipped screens. The Dolby 3D Digital Cinema system also supports both 3D and 2D presentations without the need for a dedicated 3D auditorium, providing even greater flexibility for exhibitors.
"Exhibitors have told us they want 3D without compromise and our new large screen solution provides the right amount of light and striking images for screen sizes reaching all the way up to 21 metres," said Guy Hawley, Director, International Cinema Sales, Dolby Laboratories. "This allows venues like Empire Leicester Square to show 3D in their largest auditoriums to maximize revenues on 3D presentations."
Without requiring a special silver screen, Dolby's colour filter technology and lightweight passive Dolby 3D glasses give every member of the audience a memorable and mesmerizing 3D experience. The Dolby 3D system provides realistic, full-spectrum colour reproduction and extremely sharp images, while the environmentally friendly glasses--designed for repeated use--significantly reduce the cost per viewing for exhibitors.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.
Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Dolby 3D Digital Cinema; the potential benefits and cost savings that studios, exhibitors, and audiences may derive from Dolby 3D Digital Cinema; and the anticipated market acceptance of Dolby 3D Digital Cinema systems; are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby 3D Digital Cinema may not perform as anticipated; risks associated with building market acceptance of, and demand for, digital cinema and 3D digital cinema in general, and for Dolby 3D Digital Cinema in particular, by filmmakers, studios, postproduction facilities, cinema operators, and audiences; competition risks for digital and 3D theatre technologies; rapid changes in technical requirements for movie theatrical playback technologies specifically and entertainment technologies for movies in general; risks associated with developing proprietary technologies and products based on "open standards"; risks associated with the health of the motion picture industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. S09/ 21332 DLB-G
SOURCE: Dolby Laboratories, Inc.
Mark Price, 44-1793-842195 or 44-7795-964825
Copyright Business Wire 2009