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Dolby 3D is the Official 3D Provider for Comic-Con International 2009

Jul 23, 2009

James Cameron's Avatar Among Highly Anticipated Hollywood Content to Be Presented in Dolby 3D

SAN FRANCISCO, Jul 23, 2009 (BUSINESS WIRE) -- Dolby Laboratories, Inc. (NYSE:DLB) today announced that Dolby(R) 3D is the official 3D solution used to present content from major Hollywood studios at Comic-Con International(R) 2009. On July 23 and 24, 2009, in hall H at the San Diego Conference Center, Comic-Con 2009 participants will be able to experience the premium quality of Dolby 3D on one 55-foot main screen and three 25-foot screens distributed throughout the hall.

Comic-Con audience members will experience the latest in cutting-edge digital 3D with Dolby 3D's unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Dolby 3D ensures that attendees will enjoy a rich, compelling 3D experience from any seat in the 6,500 seat auditorium. The Dolby 3D solution uses environmentally friendly 3D glasses that can be reused--in contrast to the waste associated with disposable glasses.

In addition to 20th Century Fox, 3D content from Columbia Pictures, Sony Pictures Animation, New Line Cinema, Walt Disney Pictures, Disney-Pixar, and Walt Disney Animation Studios will be seen in Dolby 3D by over 10,000 Comic-Con attendees throughout the two days.

"We are pleased that Dolby 3D is the official 3D solution for Comic-Con 2009," said Page Haun, Senior Director of Cinema Marketing, Dolby Laboratories. "I know the Comic-Con audience will be amazed by the stunning lineup of Hollywood content to be presented in Dolby 3D."

Scheduled screenings in Dolby 3D (schedule subject to change) include:

Thursday, July 23, 2009 (hall H)

  • 11:00 a.m.-12:30 p.m.: Walt Disney Pictures presents previously unseen Disney Digital 3D footage from its upcoming movie releases, including A Christmas Carol, Alice in Wonderland, and Tron.
  • 12:45 p.m.-1:30 p.m.: Columbia Pictures and Sony Pictures Animation deliver a first look at Cloudy with a Chance of Meatballs, which will be followed by legendary director Joe Dante's (Gremlins and Gremlins2: The New Batch, Innerspace, Explorers, The Howling) 3D thriller The Hole. In addition, a sneak peek of New Line Cinema's visceral 3D thrill-ride horror film The Final Destination will be shown.
  • 3:00 p.m.-4:15 p.m.: 20th Century Fox and James Cameron present Avatar in this first public screening of footage in 3D from the much-anticipated action/adventure/fantasy film that was four years in the making.

Friday, July 24, 2009 (hall H)

  • 12:45 p.m.-2:15 p.m.: Walt Disney Pictures, Disney-Pixar, and Walt Disney Animation Studios present a director panel with previously unseen footage from its upcoming animated slate, including Toy Story and Toy Story 2 (double feature), Beauty and the Beast, Toy Story 3, Prep and Landing, The Princess and the Frog, and Ponyo.

To find a cinema with Dolby 3D near you, visit www.dolby.com/consumer/motion_picture/ddcinemas/index.html.

For official Comic-Con International schedules and information, visit www.comic-con.org/.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Dolby 3D; the potential benefits that studios and audiences may derive from Dolby 3D; the expected screenings to be shown using Dolby 3D; the anticipated audience expected to view screenings using Dolby 3D; and the anticipated market acceptance of Dolby 3D are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby 3D may not perform as anticipated; risks associated with building market acceptance of and demand for digital cinema and 3D digital cinema in general, and for Dolby 3D in particular, by filmmakers, studios, postproduction facilities, cinema operators, and audiences; competition risks for digital and 3D theatre technologies; rapid changes in technical requirements for movie theatrical playback technologies specifically and entertainment technologies for movies in general; risks associated with developing proprietary technologies and products based on "open standards"; risks associated with the health of the motion picture industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Comic-Con and Comic-Con International are registered trademarks of Comic-Con International. S09/21619 DLB-G

SOURCE: Dolby Laboratories, Inc.

Dolby Laboratories
Joshua Gershman, 415-645-5611
joshua.gershman@dolby.com

Copyright Business Wire 2009