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October 11, 2010

Dolby Marks 40 Years in Cinema with Major Digital Cinema Milestones

Dolby 3D and Dolby Surround 7.1 Ignite Rapid Global Adoption

ORLANDO, Fla., Oct 11, 2010 (BUSINESS WIRE) -- At ShowEast 2010 today, Dolby Laboratories, Inc. (NYSE:DLB) announced it has reached major digital cinema product milestones, demonstrating its continued leadership in the cinema industry spanning four decades. Since launching its digital cinema technologies, Dolby has attained the following landmark achievements:

"This year Dolby celebrates 40 years of delivering innovative sound solutions to the cinema industry. In that time, more than 25,000 films have been released using Dolby technology. Moreover, every film given an Academy Award(R) for sound mixing in the last 30 years has had a soundtrack utilizing Dolby audio technologies," said John Carey, Vice President, Worldwide Sales, Professional Products and Services, Dolby Laboratories. "Dolby has helped filmmakers to realize and preserve their creative vision and to deliver movies that immerse audiences in the story. Dolby is proud to continue in that tradition with its newest image and sound innovations delivering the ultimate entertainment experience."

Dolby 3D and Dolby Surround 7.1 together provide a premium entertainment experience by enabling the creation of fully immersing audio and 3D imagery and delivering that content as the artist or director intended. Whether it's introducing sharp, realistic 3D images or providing rich audio definition, Dolby technologies make it possible to create a compelling sensory experience.

Launched with Disney-Pixar's Toy Story 3 and released with Disney's Step Up 3D, Dolby Surround 7.1 is one of the most quickly adopted audio formats ever released by Dolby.

"Skywalker Sound was thrilled to partner with Pixar and Dolby Laboratories to create the new 7.1 format for Toy Story 3. Our creative collaboration with Dolby goes back many years, and the enhanced soundtrack is a true benefit for filmmakers and audiences alike," said Tom Myers, Supervising Sound Editor, Re-Recording Mixer, Skywalker Sound. "During the mix, audio elements are laid out on close to 1,000 tracks, all playing simultaneously to provide maximum flexibility, and precise placement of sound."

In addition, the following six films with Dolby Surround Sound 7.1 will be released soon:

Dolby Surround 7.1 is being used in movies all over the world. Last month's premiere of Legend of the Fist: The Return of Chen Zhen signified the first Chinese film to be released in Dolby Surround 7.1. This month, Los Ojos De Julia (Julia's Eyes) will be released at the Sitges Film Festival in Spain making it the first European film to use the format.

To locate a theater near you that is equipped with Dolby Digital Cinema, Dolby 3D, or Dolby Surround 7.1 visit: http://bit.ly/8l8Spy

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. S10/23490 DLB-G

SOURCE: Dolby Laboratories

Dolby Laboratories
Joshua Gershman, 415-645-5611
jgers@dolby.com

Copyright Business Wire 2010

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