November 3, 2010
Dolby Collaborates with Sonic to Bring Dolby Digital Plus to RoxioNow
Leverages RoxioNow cloud to expand reach of its premium audio format
NOVATO, Calif. & SAN FRANCISCO--(BUSINESS WIRE)--
Sonic Solutions (NASDAQ:SNIC) and Dolby Laboratories, Inc. (NYSE:DLB)
today announced a collaboration to deliver Dolby® Digital
Plus through the RoxioNow™ entertainment platform.
The RoxioNow platform encompasses the complete Sonic Solutions® range
of Hollywood to Home™ products for the creation, distribution, and
enjoyment of streamed and downloaded digital entertainment. Dolby
technology is enabling the RoxioNow platform to bring high-quality
surround sound experiences to more online entertainment services and a
broad, multi-manufacturer network of connected devices.
Dolby Digital Plus is a premium audio format offering the efficiency,
interoperability, and flexibility online content delivery services,
Blu-ray Disc™ manufacturers, broadcasters, mobile phone makers, and
other entertainment providers want in next-generation products and
services.
“RoxioNow is designed to help studios, device makers, and retailers
bring outstanding entertainment to connected devices,” said David Cook,
General Manager, RoxioNow for Sonic Solutions. “Dolby Digital Plus
represents exacting audio expertise combined with a highly versatile and
efficient technology that helps emphasize the realism, excitement, and
emotion of a movie. We are delighted to work with Dolby to add its
exciting technology to our palette of services that are sure to delight
movie lovers everywhere.”
Sonic will make content enabled with Dolby Digital Plus available via
its cloud-based digital locker system for connected devices.
“We’re always looking for innovative ways to bring the Dolby cinematic
experience to people at home,” said John Griffin, Senior Director,
Connected Electronics, Dolby Laboratories. “We’re excited to work with
Sonic to build Dolby Digital Plus into the RoxioNow services and digital
locker.”
Tens of millions of TVs, set-top boxes, Blu-ray Disc players,
audio/video receivers, and mobile phones have shipped to date with Dolby
Digital Plus. For online and streamed media applications, Dolby Digital
Plus supports up to 7.1 channels of premium-quality surround sound and
gives consumers access to more content while they experience all of the
enveloping surround sound that Blu-ray Disc, high-definition broadcast,
and streamed and downloaded media make possible.
About RoxioNow
The RoxioNow platform serves a broad range of premium content, including
new movies and next-day TV programs, to a rapidly expanding,
multi-manufacturer ecosystem of home and mobile electronics including
PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smart phones,
and mobile media devices. RoxioNow enables storefronts for brick and
mortar retailers, cable operators, PC manufacturers, game system
vendors, consumer electronics makers, and Hollywood studios’
direct-to-consumer initiatives. The platform allows these companies to
participate in the entertainment supply chain, add value to product
offerings, and form ongoing relationships with customers. “Powered by
RoxioNow” stores enable consumers to instantly rent and purchase
high-quality entertainment on their favorite devices and, through the
RoxioNow online entertainment library, access their content at any time,
on any RoxioNow-powered device.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. Visit www.dolby.com
for more information.
About Sonic Solutions
Sonic Solutions (NASDAQ:SNIC) enables digital media from Hollywood to
home. For more than a decade, Sonic products, service, and technology
brands including Roxio®, RoxioNow, DivX®, and
MainConcept, have fueled home entertainment, powered rich digital
media functionality on a range of platforms for a variety of partners,
and inspired unique personal media experiences for hundreds of millions
of consumers. Sonic technologies are now combining to deliver a
universal platform for Hollywood studios, retailers, consumer
electronics manufacturers, and PC OEMs that provide consumers instant
access to premium entertainment from virtually anywhere. Sonic Solutions
is headquartered in Marin County, California. Learn more at www.sonic.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. All other trademarks remain the property of their
respective owners. S1023594 DLB-G
Media Contacts:
Sonic Solutions
Chris Taylor,
408-367-5231
Chris_taylor@sonic.com
or
Dolby
Laboratories
Sean Durkin, 415-645-5176
Sean.durkin@dolby.com
Source: Dolby Laboratories, Inc.
News Provided by Acquire Media
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