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November 16, 2010

BesTV Broadcasts Dolby Digital Plus Audio for Next-Generation HDTV Service in China

SHANGHAI--(BUSINESS WIRE)-- Dolby Laboratories, Inc. (NYSE:DLB) today announced that BesTV, China's premier HD IPTV live and video-on-demand (VOD) service provider, is using Dolby® Digital Plus technology to deliver home theater—quality multichannel audio in Guangdong Province, and plans to do so in other areas of China in the future.

"BesTV is devoted to delivering the best new features to our customers for a better user experience," said Mr. Li Huai Yu, General Manager of BesTV. "We hope to offer our customers an immersing entertainment experience at home and to advance IPTV industry development in China."

The rich, multichannel audio enabled by Dolby Digital Plus is a high-quality complement to BesTV's extensive choice of entertainment and playback features, such as pause, fast forward, and rewind.

"By collaborating with BesTV, Dolby is helping to deliver an exceptional HD audio experience that Chinese consumers have come to expect with their home cinema systems," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "We look forward to assisting BesTV in setting new benchmarks for video and audio in next-generation broadcasting through a new level of speed, quality, and efficiency."

Dolby Digital Plus has been adopted by the world's leading TV and set-top box manufacturers to deliver surround sound for next-generation television. In Europe, France, Italy, England, Spain, and Sweden have all established Dolby Digital Plus as the broadcast audio standard for HDTV services. In China, Dolby has been committed to its implementation licensing programs for local encoder, chipset, and set-top box (STB) manufacturers. As of October 2010, 30 system licensees are participating in the Dolby Digital Plus broadcast licensing program in China.

About Dolby Digital Plus

Dolby Digital Plus is a scalable technology designed specifically to meet the evolving demands of content delivery. For broadcast and streamed entertainment media applications where bandwidth is at a premium, Dolby Digital Plus is measurably more efficient than Dolby Digital, allowing broadcast operators to deliver more HD programs. Dolby Digital Plus extends the capabilities of Dolby Digital, optimizing sound quality and efficiency for a richer, more compelling audio experience. It enables lower bit rates, support for up to 7.1 channels, and advanced services including bitstream mixing. Whether the application is for terrestrial television, IPTV, cable, or direct broadcast satellite (DBS), Dolby Digital Plus is the next-generation audio solution when bit-rate efficiency and backward compatibility are equally important.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. S10/23632 DLB-G

Dolby Laboratories
Running Xie, 86-21-6113-3461
yxie@dolby.com

Source: Dolby Laboratories, Inc.

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