March 21, 2011
Dolby Announces Next-Generation 3D Glasses at CinemaCon 2011
High-performance, stylish, reusable 3D glasses deliver cost savings
to exhibitors and improved comfort to moviegoers
SAN FRANCISCO--(BUSINESS WIRE)--
Dolby Laboratories, Inc. (NYSE: DLB) today announced the availability of
its next-generation Dolby® 3D glasses. Designed with Dolby's
3D technical know-how, the expertise of a leading eyewear design
company, and 3M's new multilayer optical film lenses, the glasses are
compatible with Dolby 3D Digital Cinema systems currently installed.
Dolby's Next Generation 3D Glasses (Photo: Business Wire)
"With the newly designed Dolby 3D glasses, we look to maintain the
premium quality visual performance that Hollywood has come to expect
from Dolby 3D, while providing a more comfortable fit for cinemagoers
and a lower price point for exhibitors," said Matt Cuson, Senior
Marketing Director, Cinema, Dolby Laboratories. "The next-generation
Dolby 3D glasses strike the perfect balance between style and
performance and are designed to be used repeatedly, bringing per-ticket
costs well below disposable single-use 3D glasses."
The new glasses are currently available at a list price of $12.00 or
lower when purchased with a Dolby 3D bundle. Dolby also plans to make
children-sized glasses available next quarter.
New Technology Increases Performance
Dolby has partnered with 3M to develop a new multilayer optical film
lens that greatly reduces the weight of the glasses, increasing
comfort while providing the excellent optical performance moviegoers
expect from Dolby 3D.
A more robust mechanical design, the new nylon frame features wide
side temples and a shelf along the top edge of the frames, which help
prevent extraneous light from entering the glasses, reducing internal
Style Enhances Comfort
Updated industrial design makes both the audience member and the movie
The new frames fit comfortably over 98 percent of prescription glasses
and are well-suited to youth and adults.
More Robust for More Use
The next-generation Dolby 3D glasses can withstand the rigors of many
wash cycles and can be reused hundreds of times.
The new 3M lenses are scratch resistant and include an antireflective
RFID Tags Added for Tracking
Beyond the antitheft tag included in previous generations of Dolby 3D
glasses, the new Dolby 3D glasses also include individually serialized
These tags can be used for inventory tracking and management.
New Lower Cost
Dolby 3D glasses are high-performance, environmentally friendly,
passive glasses that require no batteries or charging.
Because they are reusable, the per-ticket cost of Dolby 3D glasses can
be well below the cost of disposable 3D glasses.
The new glasses are available at a list price of $12.00 or lower when
purchased with a Dolby 3D bundle.
Exhibitors interested in learning more about Dolby 3D should contact
their nearest Dolby reseller or Dolby sales office, or visit Dolby in
booth (1600A) during CinemaCon 2011 at Caesars Palace.
About Dolby 3D Digital Cinema
Dolby 3D Digital Cinema technology, in conjunction with digital cinema
projectors featuring Texas Instruments Digital Light Processing™ (DLP)
technology, provides exhibitors with an efficient and flexible solution
designed to deliver a superior 3D experience. Dolby's 3D solution uses a
unique full-spectrum color-filter technology that provides realistic
color reproduction and extremely sharp images. Since launching in
November 2007, Dolby has shipped over 7,600 Dolby 3D systems and has one
of the largest global footprints with over 400 exhibitor partners in 67
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. For more information about Dolby Laboratories or Dolby
technologies, visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories, Inc. DLP Cinema is a trademark of Texas Instruments.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6648975&lang=en
Joshua Gershman, 415-645-5611
Source: Dolby Laboratories, Inc.
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