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Dolby Announces Next-Generation 3D Glasses at CinemaCon 2011
High-performance, stylish, reusable 3D glasses deliver cost savings to exhibitors and improved comfort to moviegoers
"With the newly designed
The new glasses are currently available at a list price of
New Technology Increases Performance
Dolbyhas partnered with 3Mto develop a new multilayer optical film lens that greatly reduces the weight of the glasses, increasing comfort while providing the excellent optical performance moviegoers expect from Dolby3D.
- A more robust mechanical design, the new nylon frame features wide side temples and a shelf along the top edge of the frames, which help prevent extraneous light from entering the glasses, reducing internal lens reflections.
Style Enhances Comfort
- Updated industrial design makes both the audience member and the movie look marvelous.
- The new frames fit comfortably over 98 percent of prescription glasses and are well-suited to youth and adults.
More Robust for More Use
Dolby3D glasses can withstand the rigors of many wash cycles and can be reused hundreds of times.
3Mlenses are scratch resistant and include an antireflective coating.
RFID Tags Added for Tracking
Beyond the antitheft tag included in previous generations of
Dolby3D glasses, the new Dolby3D glasses also include individually serialized RFID tags.
- These tags can be used for inventory tracking and management.
New Lower Cost
Dolby3D glasses are high-performance, environmentally friendly, passive glasses that require no batteries or charging.
Because they are reusable, the per-ticket cost of
Dolby3D glasses can be well below the cost of disposable 3D glasses.
The new glasses are available at a list price of
$12.00or lower when purchased with a Dolby3D bundle.
Exhibitors interested in learning more about
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