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September 6, 2012

Dolby Digital Plus—the Standard in High Definition Audio—Now Available for the First Time on Amazon's Kindle Fire HD

Decades of scientific research and advanced engineering combine to give Kindle Fire HD owners the richest, clearest sound available on a tablet

LOS ANGELES--(BUSINESS WIRE)-- Dolby Laboratories, Inc. (NYSE: DLB) has announced that, with next-generation Dolby® Digital Plus on Kindle Fire™ HD tablets, Amazon® customers no longer have to sacrifice audio quality for the convenience of using a tablet to enjoy movies, television, or music. The next generation of Dolby Digital Plus, which dramatically enhances audio quality by delivering dynamic sound and crystal-clear dialogue, is now available for the first time on the new line of Kindle Fire HD tablets introduced by (NASDAQ: AMZN) today in Los Angeles. Already an established standard for multichannel audio in the living room, Dolby Digital Plus is the perfect complement to the Kindle Fire HD's stunning display and provides a truly immersive high-definition entertainment experience.

"Great sound is essential to great entertainment, and Amazon's new Kindle Fire HD with Dolby Digital Plus ensures that consumers get the experience envisioned by the music artist, film director, or sound designer," said Kevin Yeaman, President and CEO, Dolby Laboratories. "Kindle Fire HD changes the game with tablets and is proof of Amazon's commitment to delivering the best mobile sound experiences with Dolby Digital Plus."

"Dolby is the leader in inventing and delivering innovative audio solutions, which made its technology a perfect complement to the sound system we designed into the Kindle Fire HD tablets. Customers have told us they want great sound for movies, music, and games. We knew we had the opportunity to invent from the ground up an incredible, immersive sound experience, which is just as important as the stunning HD display," said Dave Limp, Vice President, Amazon Kindle. "We think the superior sound enabled by Dolby Digital Plus, coupled with Kindle Fire HD's dual stereo speakers and custom audio profile optimization, will give customers a great sound experience enjoying the content they love."

With next-generation Dolby Digital Plus, the Kindle Fire HD tablets will:

"Great sound grabs movie audiences and draws them into the story," said Erik Aadahl, Academy¬†Award®—nominated supervising sound editor. "We spend months in a studio weaving individual audio strands into a densely layered soundtrack to transport people to a specific time and place and set a specific mood. That rich tapestry of sonic detail is hard to appreciate on a tablet. I'm glad Dolby and Amazon are committed to improving the experience for people who want to enjoy movies on a tablet."

Dolby Digital Plus is an essential part of high-definition entertainment in the living room and is fast becoming the preferred way to deliver high-quality sound for mobile entertainment.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Amazon is a registered trademark and Kindle Fire is a trademark of Amazon Technologies, Inc. "Academy Awards®" is the registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. S12/26020 DLB-G

Dolby Laboratories
Brian Domingo, 415-558-0164

Source: Dolby Laboratories, Inc.

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