September 8, 2012
Great Sound Radiates Across UltraViolet with Dolby
Encoding Companies Choose Dolby Digital Plus to Deliver
High-Quality Sound for UltraViolet
Dolby Laboratories, Inc. (NYSE: DLB) today announced that leading
content-encoding solution providers will use Dolby® Digital
Plus technology to enable high-quality multichannel audio for the
Digital Entertainment Content Ecosystem (DECE) UltraViolet™
platform through the UltraViolet Common File Format (CFF).
"A new era in entertainment has begun with UltraViolet, and Dolby is
working closely with the content community to ensure that consumers of
UltraViolet content can enjoy optimized sound no matter what content,
service, or device they choose," said Ron Geller, Vice President,
Worldwide Content Relations, Dolby.
UltraViolet enables consumers to create personal digital entertainment
collections, with the freedom to access their content both at home and
on the go across multiple devices. The UltraViolet CFF makes download
functionality consistent across all UltraViolet retailers, which makes
it easy for consumers to move or copy downloaded files directly across
UltraViolet-compliant devices or applications, without the need for
additional downloads or bandwidth.
"DECE is built on the efforts of the most innovative and
forward-thinking companies in digital entertainment. Dolby has worked on
the early verification and refinement of the Ultraviolet Common File
Format technical design as well as investing to help establish and
complete the testing and verification process for Dolby Digital Plus
encoded CFF files," said Mark Teitell, General Manager and Executive
Director, DECE. "We welcome and appreciate Dolby's contributions to the
process and are excited to be working together on UltraViolet."
Working with Encoding Companies to Deliver Unparalleled Sound
The number of devices and services that support high-definition
entertainment is growing rapidly, and Dolby Digital Plus is a powerful
and efficient way to bring high-quality audio to UltraViolet, which
combines the benefits of cloud access with the power of an industry
standard. Dolby Digital Plus enables the delivery of high-quality audio
to any compatible device and distribution workflow, and it helps connect
UltraViolet with more than 900 million products, including connected
TVs, smartphones, tablets, PCs, game consoles, and Blu-ray™
players using the technology to deliver high-quality sound.
When used on Ultraviolet, Dolby Digital Plus offers content-encoding
providers a powerful means to ensure consumers get the experience
envisioned by the music artist, film director, or sound designer.
"For UltraViolet's continued success, the content creation and delivery
ecosystems need to be ready to deliver the same great experience
consumers can enjoy from packaged media today, including Dolby surround
sound," said J.C. Morizur, Senior Director, Broadcast Professional
Solutions, Dolby. "Dolby Digital Plus is a powerful and efficient way to
bring high-quality audio to multiple platforms and addresses some
fundamental challenges our partners face when content needs to be
delivered to an ever-growing, rapidly evolving world of IP-connected
Offering a superior audio and video experience to customers takes
cloud-encoding solutions to a higher level. It also offers more choices
to premium content owners for their professional content production
encoding and transcoding needs. Dolby is working with companies such as
castLabs, Digital Rapids®, and Elemental Technologies to
ensure that UltraViolet content plays well on many services and devices
that matter to consumers.
"Support for Dolby Digital Plus audio within UltraViolet CFF media
assets is an important facet of the efficient, automated UltraViolet
production workflows enabled by our latest media transformation and
workflow solutions," said Mike Nann, Director, Marketing and
Communications, Digital Rapids. "We're pleased to be working with Dolby
to enable rich content experiences that combine high-quality audio with
our superior video-encoding quality and the consumer ease and
flexibility afforded by the UltraViolet initiative."
"Elemental® Server is now certified for Dolby Digital Plus
Pro encoding, making it one of the first encoding platforms to support
Dolby Digital Plus multiplexing in the UltraViolet CFF format. As a
member of the UltraViolet consortium, Elemental supports the DECE
asset-creation ecosystem for secure content distribution and is pleased
to provide Dolby Digital Plus encoding for the delivery of high-quality
audio for the UltraViolet initiative," said Keith Wymbs, Vice President,
Marketing, Elemental Technologies.
Working with the Content Community to Ensure Great Experiences
Dolby also announced the availability of a development kit to support
the use of Dolby Digital Plus in the UltraViolet CFF specification. The
latest development kit includes test vectors to support companies
developing products and services based on the UV CFF specification.
Today's update complements previous development kits to support the use
of Dolby Digital Plus in the MPEG Dynamic Adaptive Streaming over HTTP
(MPEG-DASH), Apple® HTTP Live Streaming (HLS), and Microsoft®
Smooth Streaming online delivery systems. Current Dolby partners and
licensees will have access to the new development kit immediately.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound in
environments from the cinema to the living room to mobile devices, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. For more information about Dolby Laboratories or Dolby
technologies, visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. All other trademarks remain the property of their
respective owners. S12/26027 DLB-G
Sean Durkin, 415-645-5176
Source: Dolby Laboratories, Inc.
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