February 25, 2013
SK Planet Launches Mobile Entertainment With High-Definition Dolby Audio
T store video-on-demand service to deliver premium movies with
rich, immersive sound
BARCELONA, Spain--(BUSINESS WIRE)--
Korea-based digital platform pioneer SK Planet and Dolby Laboratories
(NYSE:DLB) today announced that movies from SK Planet's T store, Korea's
first and largest open marketplace for mobile content, will stream and
download with Dolby® Digital Plus™ high-definition audio
beginning in March. SK Planet's T store features over 34,000 content
SK Planet's T store consumers will be able to experience premium,
multichannel surround sound movies on supported devices and enjoy the
content through the mobile network including LTE. It is the world's
first VOD service from a mobile operator to deliver Dolby Digital Plus.
"Consumers want the best entertainment experience possible wherever they
go, and sound is an integral part of that," said Kihyun Jung, Chief
Product Officer, SK Planet. "Dolby has a long history of creating the
best audio experiences for the cinema and the living room, and now we're
collaborating to bring that great sound experience to mobile consumers
in Korea. HD content offerings with super audio quality will enable us
to provide premium services. By making an aggressive investment like
this, we expect to enhance leadership of T store, hoppin, and MelOn in
the content market and video service industry."
"Great sound is important to great entertainment. With Dolby Digital
Plus audio, SK Planet's T store movies will sound exactly as the film
director or sound designer intended," said John Couling, Senior Vice
President, E-Media, Dolby Laboratories. "We are excited to work with a
market leader like SK Planet, which is committed to advancing the best
sound experiences for mobile."
About SK Planet
SK Planet is a SK Telecom's affiliated company that started on October
1, 2011 and specializes in platform services. Its main services are
application store, digital media delivery, mobile navigation, and
e-commerce services. Through its subsidiary, it also provides search
portal/mini homepage, digital music, open marketplace, and mobile
For more information, please visit www.skplanet.com.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound from the
cinema to the living room to mobile devices, Dolby creates innovations
that enrich entertainment at the movies, at home, or on the go. For more
information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. Dolby Digital Plus is a trademark of Dolby Laboratories.
Android is a trademark of Google Inc. S13/26679 DLB-G
HeeYoung Lee, +82-2-2008-4653
Source: Dolby Laboratories
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