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New Dolby Vision Technology Helps Content Creators and TV Manufacturers Deliver Images with True-to-Life Brightness, Colors, and Contrast
"By dramatically enhancing picture quality, Dolby Vision will drive adoption of UHD 4K displays with a winning combination of more and better pixels," said Hao E, Vice President, TCL Corporation, and CEO, TCL Multimedia.
Even though most TV shows and movies are recorded using camera technology that captures the colors and brightness of real life, much of that richness is lost by the time consumers get to watch. That's because current TV and cinema color-grading standards are based on the limitations of old technologies and require that the original video content be altered—dramatically reducing the range of colors, brightness, and contrast—before it can be reproduced for transmission and playback. Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak brightness, and local contrast, with the confidence that those will be reproduced faithfully on televisions that feature Dolby Vision.
An end-to-end solution, Dolby Vision works from content creation to distribution and playback, and it is already receiving support from critical points in the ecosystem, from A-list
"The creative community is thrilled to have an expanded color palette and the added contrast so that viewers can see details that might have previously gone unnoticed," said
At CES, original equipment manufacturers (OEMs) from around the world are exhibiting technology prototype televisions in combination with Dolby Vision on various panel types and screen sizes, emphasizing the scalability of the solution. Ecosystem partners for movies and television shows in Dolby Vision are currently expected to include Microsoft® Xbox® Video, Amazon Instant Video™, Netflix®, and
"Dolby Vision is an exciting step forward in delivering much more compelling and realistic video, and we're excited by the possibility of bringing this technology to Amazon customers," said
"As a leader in Ultra HD/4K, Netflix is excited to take advantage of advances in picture quality throughout the delivery pipeline, from developing new programming to helping partners create consumer products that display it in stunning richness. Dolby Vision will further improve that viewing experience," said
About Dolby Vision
Dolby Vision augments the video fidelity of Ultra HD and HD video signals used in OTT online streaming, broadcast, and gaming applications by maintaining and reproducing the dynamic range and color gamut of the original signal as captured. It liberates the creative community from the constraints of legacy CRT technology and enables content creators and television manufacturers to deliver true-to-life brightness, colors, and contrast to TVs. The net result is a richer and more realistic viewing experience that makes it easier for consumers to discern details that might previously have gone unnoticed in an image, regardless of screen size or viewing distance.
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from the companies' expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect the companies' financial results are included in their respective filings with the
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