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Dolby Launches the Next-Generation Cinema Experience
Dolby Cinema signature entrance. (Photo:
"Dolby has applied decades of research and development to deliver a
sight and sound experience to Dolby Cinema that will transport audiences
into the story like never before," said
Dolby Cinema begins with the filmmaker's vision—using the full
Dolby Cinema will feature the Dolby Vision™ projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology that has been praised by filmmakers for its amazing contrast, high brightness, and color range that more closely matches what the human eye can see. With Dolby Vision, the blacks are truly black, colors are vibrant, and the contrast ratio far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make viewers feel like they are in the movie's world. The first Dolby Vision projectors and titles for theatrical exhibition are expected in 2015.
Early Dolby Cinema locations, installed in collaboration with exhibitor
partners around the globe, will be equipped with the most advanced
high-brightness laser projection technology available today with 4K,
high-frame-rate 2D and
The design of the cinema itself was created to set a mood and draw audiences deeper into the story. The Dolby Cinema design can be customized to the exhibitors' needs with a select set of features including a signature entrance and a dynamic audiovisual pathway that provide a new canvas for studio creatives to begin telling their story before the show begins. Additional features may include a wall-to-wall-to-ceiling screen, atmospheric lighting, and faceted acoustic panels designed to enhance the sound quality and heighten the sense of immersion. In addition, all Dolby Cinema locations will undergo a sophisticated visual and acoustic room treatment perfectly tuned for a premium cinematic experience.
The first Dolby Cinema sites will be located at the newly constructed JT
Cinemas complex in Eindhoven,
About Dolby Cinema
Dolby Cinema will include Dolby Vision—a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive onscreen. Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them.
When these technologies are combined with the sophisticated Dolby Cinema
design, everything comes together to pull moviegoers more deeply into
the story and transform their visit into an event. For more information,
please visit the
About Dolby Vision
Dolby Vision delivers a dramatically different visual experience—astonishing brightness, incomparable contrast, and captivating color—that brings entertainment to life.
Even though most movies are captured and recorded using technology that produces the colors and brightness of real life, much of that richness is lost by the time moviegoers get to watch. That's because current cinema color-grading standards are based on the limitations of the current projection technologies and require that the content be altered to match their display performance—dramatically reducing the range of colors, brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak highlights, greater brightness, and amazing contrast, with the confidence that those will be reproduced faithfully on cinema screens that feature Dolby Vision.
About Dolby Atmos
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