SAN FRANCISCO & HSINCHU, Taiwan--(BUSINESS WIRE)--
Dolby Laboratories, Inc. (NYSE:DLB) and MediaTek today announced a
collaboration to offer Dolby Vision™ 4K UHD system-on-a-chip (SoC)
technologies for high-dynamic-range (HDR) TVs, Ultra HD Blu-ray™
players, and digital media adapters (DMAs).
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Vision augments the fidelity of Ultra HD and HD video signals for
over-the-top (OTT) online streaming, video on demand (VOD), broadcast,
Ultra HD Blu-ray, and gaming applications. Today's state-of-the-art
cameras already capture more visual information than current TVs can
display, but with Dolby Vision, creative teams can finally have
confidence that their content will be reproduced faithfully on Dolby
Vision capable televisions.
The Dolby Vision VS10 universal HDR playback solution supports both
dual-layer and single-layer Dolby Vision streams and other HDR formats
based on the SMPTE ST 2084 standard. This enables displays to take full
advantage of a combination of peak brightness, local contrast, and wider
color gamut; the end result is a dramatically enhanced viewing
experience in the living room.
"We are very proud to partner with Dolby to help our customers bring
entertainment to life with devices powered by MediaTek SoC solutions
using Dolby Vision VS10," said Joe Chen, Senior Vice President,
MediaTek. "Dolby Vision VS10 provides a complete HDR solution, enabling
our customers to deliver the highest-quality HDR images with the widest
compatibility. This collaboration will ensure that we exceed our
customers' expectations and enable the delivery of the best 4K Ultra HD
experience to consumers in the home."
"We are thrilled to work with MediaTek to enable Dolby Vision on Ultra
HD Blu-Ray, DMA devices, and TV sets. MediaTek is a critical enabler of
the device ecosystem, and this collaboration will drive broad adoption
of Dolby Vision across a wide variety of devices," said Giles Baker,
Senior Vice President, Broadcast Business Group, Dolby Laboratories. "We
look forward to working with our partners to bring the Dolby Vision
experience to consumers everywhere."
About Dolby Vision
Dolby Vision is a transformative technology for imaging that delivers a
dramatic visual experience—astonishing brightness, incomparable
contrast, and captivating color—that brings entertainment to life via
OTT online streaming, broadcast, and gaming applications.
Even though most content is captured and rendered using technology that
produces the colors and brightness of real life, much of that richness
is lost by the time it gets to the living room. That's because current
color-grading standards are based on the limitations of current
television technologies and require that the content be altered to match
their display performance—dramatically reducing the range of colors,
brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the
full gamut of colors, peak highlights, brightness, and contrast, with
the confidence that those will be reproduced faithfully on televisions
that feature Dolby Vision technology.
As a universal HDR playback solution, Dolby Vision VS10 offers unique
value by combining the ability to play back Dolby Vision content as well
as other HDR formats based on the SMPTE ST 2084 standard through one
integrated playback solution. This enables a high-quality HDR experience
on products ranging from entry level to high end by leveraging the
capabilities of the respective hardware as much as possible.
Since 1997, MediaTek has been a pioneering fabless semiconductor company
and a market leader in cutting-edge systems-on-chip (SoC) for mobile
devices, wireless networking, HDTV, DVD, and Blu-ray. Our
tightly-integrated, innovative chip designs help manufacturers optimize
supply chains, reduce the development time of new products, and extend a
competitive edge in crowded markets. Through MediaTek Labs, the company
is also building a developer hub that will support device creation,
application development, and services for the Internet of Things era. By
building technologies that help connect individuals to the world around
them, MediaTek is enabling people to expand their horizons and more
easily achieve their goals. We believe anyone can achieve something
amazing. And we believe they can do it every single day. We call this
idea Everyday Genius and it drives everything we do. Visit mediatek.com
for more information.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For 50 years, sight and
sound experiences have become more vibrant, clear, and powerful in Dolby®.
For more information, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. Dolby Vision is a trademark of Dolby Laboratories. Blu-ray
is a trademark of Blu-ray Disc Association. S15/29076 DLB-G
View source version on businesswire.com: http://www.businesswire.com/news/home/20150903005787/en/
Joshua Gershman, +1-415-645-5611
Lee, +886 3-567-0766 # 31602
Source: Dolby Laboratories, Inc.
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