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Paramount Pictures to Make Beowulf Available to Dolby 3D Digital Cinema Exhibitors
Exhibitors and moviegoers embrace Dolby 3D technology for its high quality and flexibility
SAN FRANCISCO, Aug 06, 2007 (BUSINESS WIRE) --
Dolby Laboratories, Inc. (NYSE: DLB) today announced that Paramount Pictures' Beowulf, scheduled for release on November 16, will be made available to select exhibitors who have installed Dolby(R) 3D Digital Cinema technology by the film's release date.
Dolby 3D Digital Cinema technology was introduced at ShoWest 2007 in Las Vegas. Before rolling out the technology to a wider audience, Dolby held a 3D beta test which yielded favorable results.
"The popularity of the 3D format is changing the film industry landscape," said Tim Partridge, Executive Vice President, Products and Technology, Dolby Laboratories. "Dolby 3D enhances the cinema experience for moviegoers and makes it easy and cost-effective for exhibitors to offer a high-quality 3D presentation in their theatres. We are pleased that Paramount Pictures is including select exhibitors who have installed our Dolby 3D solution in its distribution for this movie."
Dolby 3D Digital Cinema provides exhibitors and distributors an efficient and cost-effective 3D solution. The ability to utilize a standard white screen gives exhibitors a cost advantage, as no special "silver screen" is required. The ease of shifting the Dolby 3D Digital Cinema system from 3D to 2D and back, as well as moving the 3D film between auditoriums of different sizes, retains the flexibility exhibitors have come to expect. Dolby 3D Digital Cinema uses a unique color filter technology that provides very realistic color reproduction with extremely sharp images delivering a great 3D experience to every seat in the house.
For more information about Dolby Digital Cinema, visit www.dolby.com/promo/digitalcinema.html.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For more than four decades, Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
Certain statements in this press release, including statements regarding the performance, features, reliability, and capabilities of Dolby 3D Digital Cinema; the potential benefits and cost savings that studios, exhibitors, and audiences may derive from Dolby 3D Digital Cinema systems; and the anticipated market acceptance of Dolby 3D Digital Cinema systems, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby 3D Digital Cinema systems may not perform as anticipated; risks that the adoption and installation of Dolby 3D Digital Cinema, as well as the timing of such adoption and installation, by exhibitors may not occur as expected; risks associated with building market acceptance of and demand for digital cinema and 3D digital cinema in general, and for Dolby 3D Digital Cinema systems in particular, by filmmakers, studios, cinema operators, and audiences; competition risks for digital and 3D theatre technologies; rapid changes in technical requirements for movie theatrical playback technologies specifically and entertainment technologies for movies in general; risks associated with developing proprietary technologies and products based on "open standards"; risks associated with the health of the motion picture industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. S07/18539 DLB-G
SOURCE: Dolby Laboratories, Inc.
Dolby Laboratories Joshua Gershman, 415-645-5611 firstname.lastname@example.org or mPRm Public Relations Stephanie Tannenberger, 323-933-3399 ext. 4252 email@example.com
Copyright Business Wire 2007
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