Dolby Investor Relations
All Press Releases
Dolby Atmos Is the Future of Entertainment Sound
For the first time, Dolby Atmos introduces a hybrid approach to mixing and directs sound as dynamic objects that envelop the listener, in combination with channels for playback. Dolby Atmos enables adaptive rendering to ensure that the playback experience is as close as possible to the creator's original vision in any given environment, irrespective of the specific speaker configuration in the playback environment.
"Dolby Atmos is our most significant innovation in years and represents
the future for entertainment sound in cinema," said
Dolby Atmos is an end-to-end solution that takes into account the entire content pipeline and brings together mixers, studios, and distributors to create dramatic improvements in the audio experience. The Dolby Atmos platform provides content creators with a new creative freedom to tell their stories. It simplifies movie distribution with a single universal package to deliver to audiences the full impact of the artist's intent, regardless of theatre configuration.
For Content Creators
Dolby Atmos delivers a new level of creative control to sound designers and mixers by marrying today's familiar channel-based mixing methods with the versatility of dynamic audio object—based mixing. The flexibility of object-based mixing provides total control over placement and movement of individual sounds or "objects" anywhere within a theatre environment.
"Dolby Atmos brings a completely new dimension to the motion picture
soundtrack. To be able to move sounds anywhere in the theatre, and to
also create environments that surround and excite an audience, is
extremely powerful," said
Dolby Atmos works with the same tools that sound designers and mixers currently favor, allowing them to efficiently create highly compelling content. Using descriptive metadata about how the audio should be played back, Dolby Atmos faithfully generates legacy 5.1-and 7.1-channel mixes automatically, thus saving valuable time during postproduction. Mixers can monitor and tweak these versions in real time and quickly switch between them to verify that everything plays as intended in all cases.
For Studios and Distributors
Dolby Atmos is designed to fit into existing studio workflows with minimal impact on the production schedule. It allows studios to author once and optimize playback everywhere, eliminating the need for multiple print masters. Distribution is simplified with a single Digital Cinema Package (DCP) master, which can then be faithfully rendered at playback in a way that is independent of channel count or speaker location.
"China Film Group takes a keen interest in the development of Dolby's
new audio platform," said
Dolby Atmos uses information about the speaker layout and acoustic playback capabilities of the theatre to determine how best to render the audio, delivering consistent and optimized playback that will sound as close to the original artistic intent as is possible for that specific environment. Introduction of the Dolby Atmos platform to the industry offers a compelling, only-in-a-theatre experience to audiences.
"We have been working with
"Wanda was among the first to hear the demo of Dolby Atmos," said
"We have been extremely impressed with the new Dolby Atmos platform and the truly stunning extra dimension it offers to filmmakers and audiences," said François Ivernel, Movie Producer and Chairman, Les Cinémas Gaumont Pathé. "For a large cinema group like Gaumont Pathé, the scalability of the solution is a significant step for the industry. With auditoriums of different sizes, a format that can play back with such amazingly natural quality in any theatre environment is tremendously appealing."
Preparing for Dolby Atmos
With the ability to transmit up to 128 simultaneous and lossless audio inputs (channels or objects), and the ability to render from 5.1 all the way up to 64 discrete speaker feeds, Dolby Atmos introduces a completely new audio capability for exhibitors. The inherent scalability and adaptability of Dolby Atmos allows exhibitors to manage their budgets and upgrade cinemas over time, yet improve the experience for audiences at each step.
To effectively support precise positioning and movement of sound around
the theatre, speakers must be individually amplified and support a wide
frequency response and dispersion. To help exhibitors with their
upgrades, Harman® Professional, a leading manufacturer of
high-quality audio equipment, has been working with
"After first previewing Dolby Atmos last year, we immediately recognized
the tremendous potential," said
Harman's JBL® Professional loudspeakers and Crown Audio®
amplifiers and network technologies are the system of choice at many of
the world's largest and most prestigious cinemas and theatre chains.
Harman is deploying this experience and its category-leading engineering
capabilities to design a host of specialized powered loudspeakers to
capitalize on the innovations of Dolby Atmos. In doing so,
Learn More About Dolby Atmos
Dolby's CinemaCon 2012 virtual press kit is available at dolby.com/news.
News Provided by Acquire Media