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100 Dolby Atmos Screens with Cinema 21
Jakarta, Indonesia, December 8, 2014-Cinema 21 and Dolby Laboratories, Inc. (NYSE: DLB) announced today that Cinema 21, one of the largest cinema chains in Indonesia, plans to install Dolby Atmos® in 100 cinema screens over the next 18 months. Dolby Atmos has now reached the milestone of 200 screens installed or committed to in Indonesia, making it the country with one of the largest numbers of committed Dolby Atmos screens in the Asia Pacific region. Today also marks another significant milestone for Dolby, as more than 900 screens worldwide have now been or are scheduled to be equipped with Dolby Atmos.
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre, including overhead, to create the most engaging cinema experience ever.
"With consumers becoming more discerning these days, Cinema 21 believes in constantly offering revolutionary and state-of-the art technologies to our patrons to ensure the most epic movie experiences. We have seen an incremental rise in box office taking with the current Dolby Atmos screens installed. The groundbreaking Dolby Atmos sound technology is certainly the way to go, and moving forward, audiences will be spoilt for choice with hopefully more than 100 Dolby Atmos screens to select from in Indonesia," said Catherine Keng, Corporate Secretary, Cinema 21.
"Dolby is honored that Cinema 21 has chosen to equip 100 of its screens with the immersive Dolby Atmos sound technology. With Dolby Atmos, the audience is no longer just watching a movie; they are experiencing it," said Pankaj Kedia, Senior Regional Director, India and South East Asia, Dolby Laboratories. "We are confident that moviegoers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver."
Moviegoers can visit the Cinema 21 website and local listings for information on Dolby Atmos.
About Dolby Atmos Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result, audiences feel as if they are inside the film, not merely watching it.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 11 Academy Award® winning directors, and 23 Academy Award winning sound mixers, among others. More than 900 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 250 exhibitor partners. More than 200 films from 17 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
About Cinema 21
Cinema 21, the biggest cinema chain in Indonesia, started its first multiplex cinema in the year 1987. Today Cinema 21 already has 745 screens at 143 locations. Cinema 21 has always committed to showcasing the best movies from all around the world, from Hollywood blockbusters to award-winning films. Cinema 21 also commits to supporting Indonesia filmmakers by showcasing the best Indonesian films in the cinemas.
Cinema 21 plans to keep expanding its cinema chains all across Indonesia and will continue to strive to be among the best cinema exhibitors in the world.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby®. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. "Academy Award®" is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. S14/28441 DLB-G