Patrons across the country to enjoy the most extraordinary cinema
sound experience ever offered following World Premiere at the Dolby
SAN FRANCISCO--(BUSINESS WIRE)--
Dolby Laboratories, Inc. (NYSE:DLB) today announced the names of select
movie theatres nationwide that will screen Disney•Pixar's Brave
Atmos™, the new audio platform that will change the experience of
sound in entertainment. The World Premiere of Brave will take
place at Hollywood's Dolby
TheatreSM, using Dolby Atmos and Dolby 3D to transport
the audience into the adventure, with a lifelike and immersive sensory
cinema experience. Following the premiere, Dolby Atmos will continue to
wow Brave audiences at select theatres beginning June 22.
"Dolby Atmos is our most revolutionary sound innovation in years, and
the industry reaction has been overwhelming. We can't wait for the
public to experience firsthand what producers, studio executives, and
sound mixers have been raving about since we first demonstrated the
technology in April," said Ramzi Haidamus, Executive Vice President,
Sales and Marketing, Dolby Laboratories. "It's fitting that
Disney•Pixar, known for creating magical and immersive worlds, will be
the first to introduce audiences to a film in the most magical and
immersive sound format ever conceived."
The following theatres
in the United States and Canada are slated to show Disney•Pixar's Brave
in Dolby Atmos:
BarryWoods 24 (Kansas City, MO)
Burbank 16 (Burbank, CA)
Century City 15 (Century City, CA)
Downtown Disney 24 (Lake Buena Vista, FL)
Garden State 16 (Paramus, NJ)
Van Ness 14 (San Francisco, CA)
Sherman Oaks (Sherman Oaks, CA)
Theatres at the Palms (Las Vegas, NV)
at Pacific Commons and XD (Fremont, CA)
• Cinemark®West Plano and XD (West Plano, TX)
Eglington Cinemas (Cineplex) (Toronto, ON)
Vancouver Mall 23 (Vancouver, WA)
Capitan Theatre (Hollywood, CA)
ShowPlace™ ICON at Roosevelt Collection (Chicago, IL)
"We are so proud that Brave is the first-ever film to be released
in Dolby Atmos," said Mark Andrews, director of Disney•Pixar's Brave.
"It is sound technology at its very best. Dolby Atmos adds a new
dimension to the Brave experience, bringing the story to life in
a way that complements the film's animation and 3D presentation. It's an
incredibly immersive experience that movie fans will not want to miss
and will not soon forget."
About Dolby Atmos
The latest sound technology from Dolby Laboratories, Dolby Atmos brings
a powerful new listening experience with more natural, realistic cinema
sound that truly envelops the audience. It is an end-to-end solution
that takes into account the entire content pipeline and brings together
mixers, studios, and distributors to create dramatic improvements in the
audio experience. The Dolby Atmos platform provides content creators
with a new creative freedom to tell their stories and simplifies movie
distribution with a single universal package to deliver to audiences the
full impact of the artist's intent, regardless of theatre configuration.
To learn more about Dolby Atmos, visit dolby.com/Atmos.
To share an educational video on Dolby Atmos, visit https://vimeo.com/40699179;
to see the Dolby Theatre sign-unveiling ceremony, visit http://vimeo.com/43909365.
The Dolby virtual press kit is available at dolby.com/news.
Set in the rugged and mysterious Highlands of Scotland, Disney•Pixar's Brave
follows the heroic journey of Merida (voice of Kelly Macdonald), a
skilled archer and headstrong daughter of King Fergus (voice of Billy
Connolly) and Queen Elinor (voice of Emma Thompson). Determined to
change her fate, Merida defies an age-old custom sacred to the unruly
and uproarious lords of the land—massive Lord MacGuffin (voice of Kevin
McKidd), surly Lord Macintosh (voice of Craig Ferguson), and
cantankerous Lord Dingwall (voice of Robbie Coltrane)—unleashing chaos
in the kingdom. When she turns to an eccentric Witch (voice of Julie
Walters), she is granted an ill-fated wish, and the ensuing peril forces
Merida to harness all of her resources—including her mischievous triplet
brothers—to undo a beastly curse and discover the meaning of true
bravery. Directed by Mark Andrews and Brenda Chapman, and produced by
Katherine Sarafian, Brave is a grand adventure full of heart,
memorable characters, and signature Pixar humor. Opens on June 22, 2012,
in 3D in select theatres. For more information about Brave, visit Disney.com/Brave,
like us on Facebook, facebook.com/PixarBrave,
and follow us on Twitter, twitter.com/disneypixar.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that
are essential elements in the best entertainment experiences. Founded in
1965 and best known for high-quality audio and surround sound in
environments from the cinema to the living room to mobile devices, Dolby
creates innovations that enrich entertainment at the movies, at home, or
on the go. For more information about Dolby Laboratories or Dolby
technologies, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. All other trademarks remain the property of their
respective owners. S12/25803 DLB-G
Joshua Gershman, 415-645-5611
Source: Dolby Laboratories, Inc.
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